HUAWEI MateBook X

The 360 campaign, the purpose of which was to present the new HUAWEI MateBook X laptop model, with the participation of the brand ambassador Robert Lewandowski.

We were responsible for the creative concept and production of scenes with Robert Lewandowski, which we incorporated into the global TV spot promoting MateBook X.

Throughout the campaign, we were responsible for adapting the global spot and preparing the remaining touch points such as radio, digital spots, OOH and the main KV project. The campaign also included photos taken by Adam Plucinski, that, apart from OOH, were used in digital communication.